10 Proven Ways to Grow Your Pet Brand on Social Media

Want to grow your pet brand online? These 10 social media strategies (especially on TikTok) will boost your visibility, engagement, and sales. A must-read for petpreneurs!

“Heads up! This post contains affiliate links. If you purchase through them, I may earn a small commission —at no extra cost to you. Thank you for supporting my work!”

Whether you’re a dog treat baker, a cat toy creator, a pet trainer, or simply someone obsessed with your furry companion—social media is where your pet brand can thrive in 2025.

Platforms like TikTok, Instagram, and Pinterest are no longer just for cute videos (though we still love those). They’re powerful tools to connect with pet lovers, attract customers, and build a community that adores your brand.

Let’s explore 10 proven ways to grow your pet business online, with a special spotlight on TikTok!

1. Post Consistently with a Purpose

The key to staying relevant is showing up. Create a content calendar and aim to post at least 3–5 times per week. On TikTok, daily short-form videos can help the algorithm work in your favor.

SEO Tip: Use keywords like “pet business tips,” “dog mom content,” “cat influencer brand,” etc. in your captions and bios.

2. Use Pet-Specific Hashtags

Don’t just use #fyp and hope for the best. Use hashtags that actually connect with your niche audience.

Examples:
#DogTreatBusiness, #CatTok, #PetGroomingTips, #PetBranding

These not only boost reach but also help TikTok know who to show your videos to.

TikTok trends move fast! Whether it’s a popular sound or challenge, adapt it to fit your pet brand.

For example:
Use a trending audio to show a “before and after” grooming glow-up
Do a “pack an order with me” if you sell pet products

4. Show the Human Behind the Brand

People connect with faces, not just logos. Show your love for pets, your workspace, your packaging process—be relatable.

Let your audience meet you and not just your products.

5. Educate and Entertain

Combine helpful tips with fun content. Think:

“3 Signs Your Dog Needs More Enrichment”
“What’s in My Dog’s Treat Jar?”
“Why Cats Love Boxes (And How You Can Use It for Enrichment)”

This type of content gets shared and builds trust.

6. Collaborate with Other Pet Creators

Find other petpreneurs or pet lovers on TikTok and do a duet or stitch. Cross-promotion is a powerful (and free!) way to grow.

Bonus: TikTok loves engagement between users. It boosts visibility!

7. Use Engaging Hooks and Captions

The first 3 seconds matter. Start your videos with a strong hook like

“POV: Your pet is your employee of the month.”
“If your dog does THIS, watch out…”
“Packing an order for a VIP pup today.”

Use captions to ask questions and encourage comments.

8. Link to Your Website or Store

Use TikTok’s bio section to link to your website, Linktree, or Shopify/Etsy/Payhip store.

Example:
“Get your pup’s favorite treats: [link].”
“Free printable for pet parents—grab it in my bio!”

This is where you turn views into sales.

Pet lovers love authenticity. Share your order packing routine, a day in your life, or your pet’s role in your business.

BTS builds brand loyalty—people love seeing how things are made and who’s making them.

10. Turn One Video into Multiple Posts

Repurpose! That TikTok video? Post it on Reels, Shorts, Pinterest Idea Pins—even our blog.

One piece of content can become 5 with slight tweaks. Work smarter, not harder.

Bonus Tip: Create Shareable Printables

Offer a freebie like a pet care checklist or “dog treat recipes” PDF. Promote it on TikTok and grow your email list while providing value.

Final Thoughts

Growing your pet brand on social media takes time, but with heart, strategy, and a dash of TikTok creativity, you can build something truly special.

Remember, every big brand started small. Show up consistently, stay true to your mission, and don’t be afraid to experiment.

Want to build your pet website and start strong?
We recommend Hostinger—it’s affordable, reliable, and beginner-friendly.

Your pet brand deserves a place online—let’s make it unforgettable.